The World is Flat and You Better Get With The Times
I read (and was floored by) The World Is Flat by Thomas Friedman a while back but couldn’t fathom how to write a post about something that is so big and fundamentally pivotal and necessary knowledge to find success in the modern global landscape. Then I realized that that is exactly what the book is for and about.
If you want to understand why oil (and life overall) has gotten so expensive so quickly… if you’re curious as to exactly how and when we went from hiring travel agents to priceline and expedia… if you want to know how some smart kid in India is answering all your technical questions about your Los Angeles based PC… if you wonder how we came from the encyclopedia Brittanica to Wikipedia, cable to youtube and Hulu, libraries to Google, Blockbuster to Netflix, iTunes and Pandora… if you want to know what is really the purpose and business model of UPS (those dudes in the brown shorts aren’t just about delivering packages. They are doing so much more)… if you want to know how you are actually working for Southwest airlines right now… if you want to get a grasp of where the next level of this hyper speed innovations are potentially headed… and so so so so much more.
You need to read this book.
And to all the readers born after the Reagan administration: This shit is mad important, yo!
First, let me share this audio clip from one of Friedman’s speaking engagements to whet your palette.
Though I had heard much about Friedman and this book in particular before, this was the catalyst that made me order the book on Amazon and devour the information in a few days. Then let it sink in and go over all my highlights at various time to make it stick.
Friedman lists out all the factors that contributed to the connected world we live in now:
Beginning at the fall of the Berlin Wall, to the day Netscape went public, to outsourcing, to insourcing, to the sudden awakening to the global network of potential employees (your job could be taken by someone who lives halfway around the world who has more qualifications and is cheaper. Plus they no longer even have to move to do your work!), to all the “technical steroids” that continue to speed up the innovations and workflows even further, The World is Flat is an extremely well researched and well communicated book that I just can’t stop lauding (in case you couldn’t tell).
I know it’s maddening right now. So many changes so fast. And just when you think you’ve got a grasp on one thing, another thousand pop up to change everything you’ve killed yourself to learn.
Yes, you can pay people to know this for you. But I’m perpetually curious with a voracious appetite to learn as much on my own as I can. It’s a blessing. But mostly it’s a curse.
I would consider this book almost a prerequisite to entering your adulthood. The best minds in our country are already hip to this. We all should be. Don’t be left out.
I said earlier that I didn’t know exactly how I was going to write a post about this book. I think I just ended up writing an expanded headline. And in doing so I’m hoping that some of you will stop wondering about why our wallets are getting lighter, our homes are losing value, food is costing more, etc. and start informing yourself of the factors behind it.
The World is Flat doesn’t try to answer all these questions directly but it does give you all the fundamental changes that occurred and continues to happen in the world so we get a better grasp as to how we got here and where we’re headed.
August 27, 2008 at 3:22 am
Thomas Friedman’s book on “globalization”, as it has been touted to be, is, in reality, his take on how technology and IT revolution have changed the world and businesses across the world. That’s all. It doesnt inform us much on what is happening to all the rest of the 75 % of the population in countries like India and China, which are held up as examples of tremendous “progress” that occured due to globalization. Friedman loves name dropping, and his “friends” have always been the CEO’s of MNC’s, so he cannot, and did not, get to see how globalization left the majority of the population in far greater inequality than before the advent of so-called progress due to gobalization.
Well, to put things in perspective Joseph Stiglitz (Nobel winner for economics and was Chief Economist at World Bank) said while on a trip to India, that 600 million people from India (out of the one billion!) have been left out of the “development” fold of globalization. So, obviously, all India is not going to migrate into middle class, if anything the inequality is far, far worse now, after the advent of globalization.
Similarly newspaper reports have pointed out how Chinese workers are working in apalling conditions, to churn out the low cost products, with poor pay, cramped rooms, no accident or health insurance benefits, no job security, no overtime, long working hours - so who is actaully benefiting from this sort of globalization? Corporates ofcourse, and the few privileged people of India nd China who have been able to get educated in engineering and technology! Not the vast majority of population.
I would recommend a small, but interesting book, by Aronica and Ramdoo, “The World is Flat? A Critical Analysis of Thomas Friedman’s New York Times Bestseller,” which offers a counterperspective to Friedman’s theory. It is a small book compared to the 600 page tome by Friedman, and aimed at the common man and students alike. As popular as the book may be, some reviewers assert that by what it leaves out, Friedman’s book is dangerous. The authors point to the fact that there isn’t a single table or data footnote in Friedman’s entire book.
“Globalization is the greatest reorganization of the world since the Industrial Revolution,” says Aronica. Aronica and Ramdoo conclude by listing over twenty action items that point the way forward, for understanding the critical issues of globalization.
You may want to see http://www.mkpress.com/flat
and watch http://www.mkpress.com/flatoverview.html
for an interesting counterperspective on Friedman’s
“The World is Flat”.
Also a really interesting 6 min wake-up call: Shift Happens! http://www.mkpress.com/ShiftExtreme.html
There is also a companion book listed: Extreme Competition: Innovation and the Great 21st Century Business Reformation
http://www.mkpress.com/extreme
http://www.mkpress.com/Extreme11minWMV.html
August 27, 2008 at 12:06 pm
Hey ConernedCitizen:
Thanks for checking out the post.
Wow. How can I follow up on that passion?
To encapsulate this topic and subject in one book, post documentary, etc. would be as challenging as trying to describes the meaning of life.
You make some incredible points but for the purpose and focus of Friedman’s book, I think he does make a lot of important points and backs that up with compelling evidence that, although primarily viewed from the tech advancement view, still can’t help but bleed into explaining how this effects everyone far beyond the tech realm.
I mean, I don’t think for a second that the tech advances that make it easy to outsource and develop a cost effective supply chain hasn’t equally effected the mom and pop shop that tries to compete with the Wal-Marts and Targets. That mom and pop shop may not be “net present” but make no mistake about it, they are effected by the net and technology as a whole.
I could go on for hours about this but you make a great point and hopefully in the end, all the innovations and advancements will allow for better opportunities for not only the advanced nations and individuals but for the general population who could benefit equally.
cheers.
cap