The World is Flat and You Better Get With The Times
I read (and was floored by) The World Is Flat by Thomas Friedman a while back but couldn’t fathom how to write a post about something that is so big and fundamentally pivotal and necessary knowledge to find success in the modern global landscape. Then I realized that that is exactly what the book is for and about.
If you want to understand why oil (and life overall) has gotten so expensive so quickly… if you’re curious as to exactly how and when we went from hiring travel agents to priceline and expedia… if you want to know how some smart kid in India is answering all your technical questions about your Los Angeles based PC… if you wonder how we came from the encyclopedia Brittanica to Wikipedia, cable to youtube and Hulu, libraries to Google, Blockbuster to Netflix, iTunes and Pandora… if you want to know what is really the purpose and business model of UPS (those dudes in the brown shorts aren’t just about delivering packages. They are doing so much more)… if you want to know how you are actually working for Southwest airlines right now… if you want to get a grasp of where the next level of this hyper speed innovations are potentially headed… and so so so so much more.
You need to read this book.
And to all the readers born after the Reagan administration: This shit is mad important, yo!
First, let me share this audio clip from one of Friedman’s speaking engagements to whet your palette.
Though I had heard much about Friedman and this book in particular before, this was the catalyst that made me order the book on Amazon and devour the information in a few days. Then let it sink in and go over all my highlights at various time to make it stick.
Friedman lists out all the factors that contributed to the connected world we live in now:
Beginning at the fall of the Berlin Wall, to the day Netscape went public, to outsourcing, to insourcing, to the sudden awakening to the global network of potential employees (your job could be taken by someone who lives halfway around the world who has more qualifications and is cheaper. Plus they no longer even have to move to do your work!), to all the “technical steroids” that continue to speed up the innovations and workflows even further, The World is Flat is an extremely well researched and well communicated book that I just can’t stop lauding (in case you couldn’t tell).
I know it’s maddening right now. So many changes so fast. And just when you think you’ve got a grasp on one thing, another thousand pop up to change everything you’ve killed yourself to learn.
Yes, you can pay people to know this for you. But I’m perpetually curious with a voracious appetite to learn as much on my own as I can. It’s a blessing. But mostly it’s a curse.
I would consider this book almost a prerequisite to entering your adulthood. The best minds in our country are already hip to this. We all should be. Don’t be left out.
I said earlier that I didn’t know exactly how I was going to write a post about this book. I think I just ended up writing an expanded headline. And in doing so I’m hoping that some of you will stop wondering about why our wallets are getting lighter, our homes are losing value, food is costing more, etc. and start informing yourself of the factors behind it.
The World is Flat doesn’t try to answer all these questions directly but it does give you all the fundamental changes that occurred and continues to happen in the world so we get a better grasp as to how we got here and where we’re headed.
Posted by cap
Posted by cap
Posted by cap
