Great book to get your internet and business geek on.
With all the French Open coverage I’ve been consuming the last couple of weeks, I also used the time to catch up on some much needed research and reading to feed my brain.
John Battelle’s The Search is both a highly informative and fascinating book on the origins of the search engine, it’s present status, a well educated guesstimate of where it’s headed and it tells these complex tales of history and subject matters in a relatively, fun and non-tech geeky way for anyone to understand. It merely and clearly defines the values and benefits of the search engine and discusses why there’s so much resource being put into this next generation of technology.
The Search also uses the search engine / corporation / new most powerful entity / every other superlative juggernaut in the known world in Google to tell this story. If you’re going to tell any tales of this stature, you might as well start from the top.
A few key points learned from reading The Search by John Battelle:
- Google and most search engines are really in the business less about what actual words we’re typing into our search boxes and more into learning about our intentions. The “why” we’re typing in certain terms or phrases into the search boxes. They’re literally in the business of trying to read our minds and thoughts.
- Jerry Yang and David Filo started off Yahoo as a way to try to win some fantasy basketball league (which they did).
- Yahoo and Google have very fundamentally opposing philosophies on how best to satisfy searcher’s needs using the technology of search. Complex algorithms and text ads aside, the end goal is to properly read our true intentions and purposes in our search. What are we searching for and why?
- No matter how advanced all the search technology seems to be to us plebians, the general concensus is that it’s all still very much at it’s infancy. Just about every expert in the industry believes that we’re only about 10% into getting to the “perfect search”.
- As powerful as Yahoo and Google are now, neither seem to flex much muscle when opposed by the Chinese government. In order to enter the highly lucrative Chinese market, both companies (as well as many others) have had to bend on their principles and previously “unbendable rules”.
- The guys over at Google, Amazon, Yahoo, eBay, etc are all extremely powerful companies filled with highly intelligent people. But at the end of the day, they’re learning this as they go along just like the rest of us.
- Brin and Page both like to eat Burger King after a major breakthrough.
There are countless other points of interest that make this book a worthwhile read.
The Search is an easy, fascinating read told very well. It’s not nearly as juicy in terms of dirt as James Stewart’s Disney War and that’s a good thing. Besides, Google is far too new and riding high to warrant much negative “inside” gossip… Yet.
As this relatively new and perpetually innovative industry continues to change, update and repeat itself, The Search is a great book to start to learn about the humble beginnings and see where all this crazy ass interweb stuff came from.
cap
Posted by cap
Posted by cap
