Voice Over Tips: Billy Crudup, George Clooney & Queen Latifah do Voice Over

July 17, 2008

I had these posted in an earlier post about Commercial Voice Over Demos. But now I realize that many people may not find them this way by the method on how the internet, search, etc. are laid out.

So check out many of your favorite celebrities shilling merchandise via the near anonymous world of voice over.

Enjoy!

Billy Crudup of Watchmen voices Visa

George Clooney of American Dad! voices Budweiser

Queen Latifah of Last Holiday shills Pizza Hut

p.s. I know that Clooney didn’t voice himself in American Dad! but I still believe that was the most accurate portrayal of Cloon-dawg out there.

cap


Voice Over Tips: CAP Interviews… Ben Diskin

June 24, 2008

Ben Diskin

Ben Diskin is a young, successful, extremely talented and versatile actor who’ll be working for a long time to come.

Ben Diskin started out in his profession at a very early age. So early that even at his current young age, he’s considered something of a veteran to the voice over game. With a long list of credits already under his belt, Ben also has the rare distinction of transitioning quite smoothly from super young child actor to an equally successful adult voice over career, a rare occurrence indeed.

Ben plays the new Eddie Brock / Venom (far right) in The Spectacular Spider-Man

However, despite all his successes, personally I think that Ben’s most impressive aspect as a young maven is his well grounded principals and down to earth attitude. Always professional, always diligent and always always talented, success couldn’t come to a nicer guy.

Of course I always suspected that his quiet, nice demeanor was all really just an elaborate ruse to get unsuspecting bullies to give Ben an excuse to practice his martial arts skills. =)

Some of Ben Diskin’s credits include playing Eddie Brock / Venom in The Spectacular Spider-Man, Numbuh 1 & Numbuh 2 in Codename: Kids Next Door, Kai in Blood+ just to name a few.

Thanks to Ben for sharing some of his valuable time for this exclusive interview:

cap) How did you get introduced to the voice over industry?

bd) I was introduced to the voice over industry at a really young age.
As I got older and learned to speak well enough, my agent at the time,
Bob Preston, had me read some voice over dialog before I was even old
enough to read. I’d just mimic his line-readings and we’d go from there.

cap) How long have you been in the voice over industry?

bd) I guess you could say I’ve been in the voice over industry since I
was about 4 or 5 years old, so I’ve been in this around 20 or 21 years now.

cap) What would you attribute most to your voice over success?

bd) I’m really fortunate to have great parents. Both my mom and dad are
actors, so when they put me in the business I always had plenty of good
coaching as well as reasonable parents who never tried to force me into
“stardom” as many stage parents do to their kids.

cap) How long did it take you to land your first voice over job?

bd) I can’t really remember WHAT my first voice over job was, to be
honest. I’m guessing it was a radio commercial or something. I’m going
to go out on a limb and say….. 3 years? *shrugs*

cap) What was the first job you earned that really got you noticed in the voice over community?

bd) Although I had the lead role in a cartoon show (Problem Child: The
Animated Series) when I was around 10, the first job I got that REALLY
got me noticed was my work on Codename: Kids Next Door for Cartoon
Network in which I played two of the main characters.

Ben plays Numbuh 1 & Numbuh 2 in Codename: Kids Next Door

cap) Finish the following statement: “One thing you might not know about voice over is…”

bd) One thing you might not know about voice over is that it’s all
secretly a cover-up for various top-secret professions. Fred
Tatasciore
? Ninja. No joke! … No, really the only thing I can
think of is that a lot of people don’t really consider VO to be “real”
acting because only the voice is used. From what I’ve seen and
experienced, total character immersion is the best way to get the
desired take and reads that are half-assed are easily recognizable by
casting directors and audiences alike.

cap) Do you feel that the industry has changed since you first started in the business? How?

bd) I wouldn’t say the INDUSTRY has changed, but the technology the
industry uses has gone through leaps and bounds. With people recording
their voices on computers instead of tapes, takes can be instantly sent
to casting directors, modified by audio programs, cleaned up by superior
editing techniques, etc. It’s made things easier on the recording
artist, but at the same time it probably makes things more difficult for
casting directors. It’s hard to tell if a person has sent in their
first take or just the best lines edited together from a series of poor
takes. This can cause a casting director to seriously reconsider hiring
outside of a select few group of actors whom he/she knows can handle the
various roles. It’s a risk to just hire someone from a take they
recorded at home or at their agency.

cap) What’s your favorite part of the job?

bd) My favorite part of the job is the work itself! I know there are
many hard-working people out there who hate their jobs and I’m very
fortunate to be in the minority of folk who love what they do for a living.

cap) What’s your least favorite part of the job?

bd) If I were to find something I actually DIDN’T like about voice work,
it might be that occasionally I’ll play a character that leaves my
throat very sore for a while afterwards. Really, though, most
characters are rewarding enough that I don’t mind the occasional blood
throat.

Ben plays Eddie Brock / Venom in The Spectacular Spider-man

cap) Finish the following sentence: “If it wasn’t for voice over, I’d probably…”

bd) If it weren’t for voice over….., I’d probably be screwed, blued,
and tattooed. My on-camera career is pretty much non-existent and
although I love writing and camera work, I don’t think I’d be able to
get a job too easily since there’s so much competition and I’m terrible
at self-promotion. So, if it weren’t for voice over…… porn, I
guess? Yeah, I’m sure EVERYone would just LOVE to see ME naked.
*passes out vomit bags*

cap) If you were just entering the voice over industry now, would you do anything different?

bd) If I were just entering the voice over industry now, I’d probably
lick a lot more boot. It’s hard as all heck to get people to give you a
chance in a business where there are already sooo many talented people
who’ve been doing this for many years longer than you. I’d have to do a
lot more to get casting directors to give me a shot since they wouldn’t
have a clue who I am or why they should hire me.

cap) With several automated online based marketplaces opening up in the voice over industry like voices.com, voice123.com, etc., do you think this changes the playing field in terms of competition, agent value, barrier to entry in the field?

bd) The online marketplaces are interesting but I’d be cautious about
them as well. There’s pretty much no protection on those sites in the
form of agents or managers, so actors trying to get into the business
can easily get involved in projects they shouldn’t be doing and not
being paid what they rightfully deserve. It’s all fair in love, war,
and work, so I don’t have anything against any actors who are trying to
get noticed by eliminating the “middle men,” so to speak, and going
right to the casting directors.

Ben plays Kai in Blood+

cap) Do you have any voice over tips you’d like to share?

bd) My best advice for playing characters in a cartoon show would be to
remember the characters’ sense of self and reality. You’re not “playing
a character” and giving him/her/it a voice; you’re a real entity who
just happens to have a voice that’s different from your own. It’s
pretty easy to tell someone who’s just trying to say “Look at this cool
voice I can do!” with their reads from someone who’s actually put
themselves into the world and mind of the character.

cap) When you’re not working, how do you typically spend your time?

bd) When I’m not voice acting, I typically spend a lot of time at my
dojo where I’m an assistant karate instructor. When I’m not teaching
karate or acting, I’m relaxing, shopping, or just hanging out with friends.

cap) Being an actor who also works on-camera as well, do you think there is a difference in how you approach the two acting avenues? How so?

bd) On-camera acting usually involves a lot more subtlety and an
ability to throw one’s self away. If you’ve got the line reading down,
but your eyes say you’re thinking about something else, it’ll ruin the
scene. This won’t always get in the way of your voice acting unless you
let it come out in the read. Oh, having to memorize lines rather than
reading them from a script changes things too, but I think that’s pretty
self-evident.

cap) Complete the following sentence: “I wish…”

bd) I wish I had super powers. That’d be bitchin’. I seriously wasn’t
sure how to answer this question ;D

cap


Voice Over Tip: I Want To Be A Voice Over Artist… Do I Need An Agent?

May 21, 2008

Homer Simpson

Homer Simpson: “Mmmm… Alcohol Poisoning”.

In a word… NO.

First off, read this post and get edu-macated on the basics of how to get started on your voice over career.

Then check out this post.

Maybe this post will answer some basic questions you may have.

There are several more so browse around.

American Dad

American Dad is hilarious! You gotta love Hulu!

Now with that out of the way…

With several years of talent agency experience, it’s safe to say that I know and understand the business both inside and out. Here’s the deal with voice over talent agencies: simply put, they are something not unlike a waiter at a diner. If you’re a buyer, producer or any sort of customer looking to hire or buy voice over talent for your project, you go to an agency or you put up your project on one of those online sites, craigslist, AWN, etc.

These services then send out this project to their clients, community, members, etc. Sometimes they offer suggestions on the hot talent of the moment (kinda like the soup du jour) but really they’re just pushing someone to ease their own load. The talent then records / auditions the piece and these auditions are sent to the buyer to review. Once a decision is made as to who they want, they contact the rightful representative and the talent is hired for a preset price (ie. the dinner check based on the price you saw on the menu).

Generally when it comes to going through a reputable talent agency, these prices are preset by the SAG or AFTRA minimum rates code (currently $426-$685 for SAG and $250-$350 for AFTRA) with hardly any room for negotiation. Hardly the hip, cool, exciting images we have seen in HBO’s Entourage. I guess if you go through one of the online services, they aren’t bound by any of these preset rates and they allow you to negotiate a rate that both parties feel comfortable with.

Know that most likely, the buyer does know the preset union rates so you can have an idea of what a “professionally represented” talent may receive.

Seth MacFarlane and crew have fun with Family Guy.

So does a voice over agent get me more money than if I negotiated my own deal?

Unless you’re a celebrity (check out this post to see what I mean) a voice over agent will only get you the basic minimum rate required by the SAG or AFTRA codes.

Voice Over is primarily a faceless and nameless endeavor. You can be one of the highest paid and most successful voice over artists in the US and still not have to worry about anyone recognizing you on the streets. The agents, the talent, the buyers, everyone knows this. So why pay more than the absolute minimum? Doesn’t make sense.

Of course there are internal exceptions to these rules. A voice over talent who works a lot and whose time is in high demand may receive a double, triple, quadruple or higher rate at times. That’s generally rare. Not extremely, but generally it’s rare. It takes a looooong time to get there (2-5 years would be considered: fast track). At that point, sure, it might be worth paying 10% of your rate to an agency to manage your time well. Or you could spend a few minutes a day before bed to organize your own schedule. It’s all about time management.

People like saying, “oh my agent this… my manager that… blah blah blah”. It’s all semantics. It’s name dropping. Like “I have a Beemer” opposed to “I have a car”. They both get you from point A to point B. Some people need to say they drive a Beemer. It validates their self worth and temporarily makes them feel important.

So are agents completely useless?

In a word… NO.

Listen, if you’re one of those people who need someone to hand hold you through the process and you think paying 10% of your earnings to someone adds value to your time and how you manage your career (and many many people do) then by all means, go for it. Long standing, well established, reputable agencies have access to copy and projects that those automated online services still don’t. And until Voices or Voice123 or any other online voice over business producing entity gets past the tipping point and becomes a viable service worth their monthly, quarterly, yearly service fees (which I think it very well could) talent agencies will always hold some sort of minor, indirect value. But they can’t just get you a job just because they’re an agent. It doesn’t work like that.

Trust me when I tell you that if you’re serious about starting a voice over career and you want to take a stab at making money doing those “funny cartoon voices”, you’ve got everything you need already at your disposal.

Hope this information helps.

If none of this makes sense or you have a specific question you’d like to receive an answer for, feel free to leave a comment or question here and I’ll be more than happy to answer what I can in a timely manner.

Til then, cheers!

cap

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Voice Over Tip: William Shatner’s Voice Over Outtakes

May 16, 2008

William Shatner as Captain Kirk

He sure is full of Shat.

This is something that’s infamously been out for a while now but I found it online and thought it was too classic to not share here. Enjoy!

This is sort of a non-cap content.

By the way, Shatner’s reaction is pretty extreme and classless. Though I personally only reserve line readings as solely a last resort tactic, most of the actors I’ve worked with in the past not only don’t mind line readings, they ask for it. Then again I think you have to prove yourself over time directing actors and earning their trust before they feel comfortable enough to trust your opinions.

Any actors out there with any opinions on this?

Happy Friday!

cap

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Voice Over Tip: Another Voice Over Outtake

May 15, 2008

Rated M for Mature

Poor guy loses his mind trying to book a voice over job.

Look, one of the most difficult challenges in voice over is the dreaded superfast legal read. It could make otherwise sane, mature, grown ass adults lose their friggin’ minds.

Remember that scene in Sideways where Wings’ “Lowell” did the quick legal read for that chick from Candyman?

The voice over legal read is not always this easy.

Enjoy.

cap

P.S. BTW, lest you think that I was making fun of Sideways, I LOVE Sideways! Great film. Alexander Payne is a major pimp in the filmmaking game.


Voice Over Tips: Voice Over Outtakes

April 18, 2008

It’s Friday and I’m still working:

on a website…

on voice over demos

on this blog

on finishing Mark Penn’s Microtrends

on dinner…

So I thought I’d take a break and share this funny little mash up of voice over outtakes. Enjoy!

parental advisory warning

Due to some mature graphic language, please make sure you sprinkle a few children in the room.

cap

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Voice Over Tips: Commercial Voice Over vs. Narration / Promo Voice Over

April 15, 2008

So what’s the difference? They both promote a product. They both sell a product. They both brand a product.

To get a better idea of the typical “commercial” read you generally want to be “natural”, “non-announcery” and pick someone specific to deliver the message to — typically a good friend.

Check this post out.

I’ll get more specific about commercial reads in a future post but right now I want to focus on the promo / narration / trailer voice over read.

Promo / Narration / Trailer voice over reads are very much a different beast just as animation performances are as well as commercial reads. In my experiences, P/N/T reads rely more heavily on the quality of the voice and it’s ability to command your attention. It’s a much harder sell than say a typical radio or commercial voice over read where it’s more about the art of offering some friendly advice to someone.

I’m sure many of you are quite familiar with that cliched: “In a world… where only one man… can save the world… blah blah blah…”. Well, unless you have those vocal pipes first, you can have the greatest read in the world and it won’t book you the job.

Network and cable promos are slightly different from the trailer reads. The comedy and family line-ups tend to be more high energy and hyper exciting. It’s something like an over caffeinated sorority girl inviting you to an around the world house party. IT’S JUST THAT EXCITING!

Following in the theatrical trailer footsteps, voices to promote television dramas tend to use many of the same talent that voice big event films. This is because networks tend to want that dramatic, “big event” feel to their shows much like an event movie.

Tonight, on a very special episode of Law and Order YOU CAN’T AFFORD TO MISS! Some chick gets attacked and a bunch of guys rush to catch the culprit. BUT JUST WHEN THEY MAKE A BREAK IN THE CASE, they realize the victim is actually ethnic. So they bury the case and move on… TO THE NEXT ALL NEW LAW and ORDER: SVU.

If this is something you’re interested in learning more about, listen to the station ID’s and bumpers during your favorite shows. Networks tend to have a 10-15 sec bumper right before they break back into the show from commercials. Listen to the drama promo bumpers. Listen to the comedy show bumpers. Listen to how differently they deliver the message and tone of the shows they’re promoting.

Narration is more or less about storytelling. And depending on the tone of the subject matter on the documentary or show, it relies less on the actual mechanics of the vocal quality (although you still need a solid set of pipes) and more on the talent’s ability to tell the story in a compelling and sincere manner.

One last thing: this niche side of the already niche section of the business relies much more heavily on a solid demo. This is because the turn-around time on these projects are very fast and they just don’t have the time to audition as often as animation or commercial materials. They rely on solid demos to give producers an idea of your vocal quality and delivery abilities so this is where you may want to focus your energies on.

The other cool thing about the P/N/T niche is that if you score a nice gig, it can turn out to be a very volumous gig. This means lots and lots of spots with crazy high frequency. Let’s say your rate is $250 - $500 per spot. You can do 10-30 spots per session and another dozen tags, three to five sessions a week. It adds up quick!

Or if you’re on a national or global film promo campaign and your rates are around $1,000 per script. Those campaigns usually have high volumes of spots to promote the film and those can add up just as quick and you can say adios to that ditch digging gig.

I’m bored with this topic.

In the meantime, I found this classic clip of some of the most successful promo / narration / trailer guys out there. Years ago they opened the Key Art Awards show with this segment. These guys all still work non-stop (although a couple of them are at their twilight years). Enjoy!

Check out Don “I did that one Geico commercial” LaFontaine with the dead cat on his head.


Voice Over Tip: What voice over equipment should I buy?

April 11, 2008

A very common question I find myself being asked quite often lately is, “Do you think South Park has fallen off and jumped the shark lately?”

Well, I think that South Park has had several seasons in the past where a few weak episodes pushed the panic buttons on their most loyal fans (myself included). Personally, I feel that Matt Stone and Trey Parker are like Eminem, Howard Stern or John McEnroe in that they are at their very best only when something really pisses them off. This usually gets their creative juices going and we get episodes that really communicate real passion and some of the best modern day social satire available. Now a days they practically own Comedy Central (all the execs that were there to police them in the past have all moved on so they can just about get away with anything and that’s usually not the most creative environment to be involved in). Plus, they’re loaded so who can be angry at that?

But that’s not what this post is about.

South Park plays Guitar Hero

South Park plays Guitar Hero

I want to help potential voice over talent to benefit from my experience, trials and successes.

I get a lot of questions regarding the type of voice over equipment one should invest in if they’re serious about getting into the business. They mostly ask for suggestions and advice on different brands they’ve heard of out there. There’s also always a thin ulterior yearning that’s hidden in their voice: if I spend X (usually low to mid four figures) amount on a microphone, will it book me more jobs?

If you’re serious about voice over and all the rewards and benefits you can achieve from it, spend less time on equipment and technical issues and spend more time on discovering who you are as a person and developing your reads into something that can turn into voice over money in the bank.

Read this post. Get into a class. Maybe this simple post will help start your career on the right track. Above all, listen. LISTEN. LISTEN.

Listen to radio commercials. Listen to TV spots. Listen to the narrators on all those reality shows people are so crazy about. Don’t just listen. Study.

But you still want to know more about equipment. I know.

“What kind of mic do you recommend for voice over?”

There’s the Sennheiser, there’s the Neumann, there’s the built-in mic on your laptop, there’s a USB mic you bought at Best Buy, etc. etc. The choices are infinite. Some microphones are expensive, others are less so. Here’s the truth: prices don’t have a direct correlation to the quality of the mic.

More importantly, the prices, quality, design, omni or uni directional specs have NO BEARING ON THE QUALITY OF YOUR READ or your ability to deliver a booking worthy performance.

This is what I tell every VO talent and actor who ask me if buying one of these super expensive mics will improve their chances of booking a job. Then I follow that up with this real life story:

“There’s this client who I used to rep who still works very consistently every year by just working the VO circuit. He leads a very fulfilling life and supports his entire small family of three (probably more soon) very well. One of my favorite stories about this client is that a few years back he was surfing down in Baja California when he received a phone call from his voice over agent about a last minute car campaign copy that he may want to participate in. This call was completely unexpected and quite frankly unwelcomed at the time (the dude’s in Baja chilling with his lady and vacationing after all). Luckily he had his small $600 laptop with a cheap $40 USB connect mic that he always had in his “work” bag. He got into the back seat of his rental, covered himself and the mic with a heavy blanket (to kill the echo noise inside the car as well as the crashing wave noises outside the car), spent seven minutes to record three takes and sent in the audition from his cell phone wi-fi connect. He got the job and was the voice of this particular car campaign for just under a year and made something in the ball park of $250,000 on just that one job alone.

The point of that story is obviously to make most readers of this post very jealous and pissed at their 40-50 hour work week. But secondly, it’s really the epitome of how unimportant expensive equipment is at the end of the day. More importantly, it’s to re-emphasize just how important your reads are.

snowball mic

A great cost effective mic ($100.00) that’s perfect for voice over auditions.

I’ve been receiving a lot of compliments and good feedback on this particular $100 mic. It’s not expensive, it’s easy to use (just plug and use) and the sound quality is extremely good. I have access to all the Neumanns and the Sennheisers in the world. But really, when I recently heard some of the stuff coming from the Snowball, I was beyond impressed. For the purpose of auditioning, it is more than sufficient to satisfy all your VO needs. If you’re fortunate enough to book the job, that’s when you can either have the buyer book a broadcast ready studio to re-record the job or you can schedule it yourself and take care of it.

For some of the more advanced and experienced VO professionals, you can invest a little (or a lot) more for a mic you think compliments your voice best. Microphones are very much like cars, clothes — or more to the point — instruments. You need to test out as many as you can to find the right fit for your voice.

My experience has informed me that Neumanns tend to give your voice a bit more “body” and “richness” that you may otherwise not have. But if you already have a deep, full voice, this may be overkill for you. Sennheisers have a tendency of giving out “crisper”, “cleaner” sounds that weed out a lot of the miscellaneous environment noises that you may not have as much control over (if you live in Los Angeles like me, those leaf blowers can drive you nuts in the middle of auditions!)

a loud leafblower

Really, dude? At 7:00am? You couldn’t wait like, maybe a couple more hours?

But if you’re in the market to make such a large investment, do yourself a favor and test out as many options as you can.

How should I prep my recording room?

Try to find a small room. Perhaps a closet? A small den? Never a bathroom.

Try to set up shop facing a corner. The sounds have less room to bounce thus less echo.

If you only have access to a big echo filled room, buy some soundproofing foam at a music store.

soundproof foam

You may be able to find something comparable at a home improvement store.

I’ve had clients who’ve used heavy blankets to temporarily cover hollow room space. Just make sure your sound is as clean as possible. If people are noticing the echo in your room more than your read, you may want to make adjustments until it deadens all those extraneous distractions.

You may also want to work on a better read.

“What sort of recording / editing software should I buy?”

In the past I’ve used Adobe Audition and Sony Soundforge to record voice over on a PC. At home I use Soundtrack Pro or Adobe Sound Booth on my Mac. Many of these programs are way more than enough to record voice over. I also have a lot of other jobs and geek interests that I like to satisfy. But if your primary focus is voice over, you’ll do just fine with either the Sony Soundforge Basic if you own a PC or the built-in Garage Band on your Mac.

Each program works differently to record, edit and convert audio files but that’s really part of the fun. If you’re not too technically saavy, it’ll take you a little while to figure it out. Write your steps down. Take notes. But once you do, you’ll be guaranteed to feel a great sense of accomplishment. Besides, most modern software programs are so user friendly, it won’t take you long. Go online and Google your question and search your answers out. But by all means, get it done. Not only will you feel great, you’ll also empower yourself so much more by needing less from others.

“Apple or Mac?”

They’re both the same. Maybe you mean “Mac or PC?”

“I haven’t booked a job in weeks / months, what’s the matter?”

Maybe you suck? I don’t know. Leave me alone, I’m watching South Park and trying to figure out if they jumped the shark or not.


Voice Over Tip: How do I start a voice over career?

April 10, 2008

So I received a phone call yesterday from a friend of a client. They take an on-camera acting class together and I guess they got into a conversation about voice over work. Phone numbers were exchanged and next thing I know, she called me to ask about the basic entryway into this often secretive society known as the voice-over world.

“I’ve been acting for a while. I’ve never done voice over. I didn’t even know it existed until I met (insert successful VO client name). I can’t believe how well they do! And that’s all from voice over, huh? So, how does one get into that business if they’ve never had any previous experience with it?”

Not exactly what this particular caller said, but that layer of equal parts curiosity, skepticism and eventual bewilderment always exists. Always. I had it when I was first introduced to this niche industry and every one and anyone who’s ever discovered it (often times by accident) has gone through this very similar process of emotions.

As I began answering her questions and leading her to a handful of helpful sites and names I couldn’t help but begin to write this entry simultaneously in my head.

So I want to make money doing Voice-Over. Where should I start?

1) Get voice-over training.

Even if it’s an introduction course. Voice-over is different from other forms of acting. It’s not as complex as rocket science (or putting together a coffee table from IKEA) but there are certain skills one needs to be exposed to in order to understand their abilities and what they can offer to the business at hand.

Plus, you want to not waste your time and make some easy money right?

Check out some of the local courses offered here. Personally I’ve audited courses from a few of these places and coaches but the only ones that really stick out as worthwhile (from both personal experience and insider word of mouth) are from Kalmenson, Lori Tritel and The Tobias Group. Prices vary and I don’t know if they all offer intro courses (Kalmenson’s does) but it’s a good place to start snooping to find the right opener to your potential VO career.

Generally speaking, a solid intro workshop should cost around the $750 range for several meetings (a four to eight week course with a two-three hour meeting per week average).

2) Listen and pay attention.

Before, during and after your introduction courses, listen to every piece of voice over out there. Radio commercials, TV commercials, cartoons, trailers, documentary narrators, reality show VO, etc. They’re all different. Start with radio commercials. Listen to the characters and how the talent plays them. Then listen to announcers at the end of most spots. They sound different in approach, quality and delivery. Listen to the superfast legal tags at the ends of spots.

More importantly, check this site out and snoop around to listen for some modern day voice-over demos of working professionals. This is the end all directory of voice-over talent and agencies in the US and a great place to listen to the top talents of the industry. And it won’t cost you a thing!

3) Get a demo produced.

Once you’ve graduated from your intro to voice over class the next step to voice over wealth is to get a professional demo produced. You can scan through here for a directory of options.

Demos could cost anywhere from around $800 to as much as $5,000. You don’t have to pay that much. Some morons do. A fair market value for a solid professionally produced demo should not cost any more than $1,500 per demo. I’ve been involved with this business for several years now. I’ve worked with just about every big name in this business and I would not and could not charge more than a $1,000 on average per demo. But some people do. They feel more secure paying a high fee to feel like they bought something of value. Look, they don’t pay these actors to think. When you get a couple demos done simultaneously (one commercial demo and one animation, promo, narration or trailer demo) it may even cost less.

The important thing is that you want to get your demo produced by someone who isn’t just a sound engineer but also someone who’s got a pretty solid track record of being involved with this particular industry. The needs, skills and requirements of this niche business can be very specific so you want to make your monetary investments count.

Check out who they’ve worked with before. Cross check them with Voicebank. See who reps them. This is the information age so you should make the effort to gather the right, helpful information.

4) Get out there and find some work!

So, you’ve taken the classes. You’ve studied your competition. You’ve got a kick ass demo in hand. You constantly flip through the radio channels solely to find commercials (this is when you know you’re serious). So now, what then?

Send it out there for the world to hear!

Go do a little research and find out who the top VO agencies are and their rightful agents. Find other successful VO talents and see who reps them and if they are happy with their agents. Email your demo out to these agents.

Find out who the assistants are. Email your demos to them as well. Most often these guys are the real gate keepers of the agency.

Find out who may be involved with casting voice-over in the ad agencies. Email them your demo.

This is a crazy age where you don’t even really need an agent. Trust me, they don’t do all that much.

Go to Voice123 and submit your demo there. Create a profile and be diligent and persistant. Treat it with respect, like a job you may enjoy. Stay on top of it.

I’m losing steam. Plus I’m getting bored. But the major points are all there. If you have any other questions, feel free to write me here and I’ll try to answer them with great fervor (I didn’t even know what that meant, I just thought it sounded cool but I think it works).

Hey, this is a pretty funny site.

Also…

Hulu screenshot

How the heck can I embed videos from Hulu on my blog?!?!

cap

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Voice Over Tip: Don’t merely say the words, deliver the message.

April 7, 2008

I know I said that I was going to take a break from voice over subjects but I’ve had a heavy weekend and trying to make sense of a lot of information I’ve just received in my personal life. So before I start to blog something I’ll regret later (after all, I want to keep this as spontaneous and unedited as possible), I want to digest the information first. So while I do that privately (for now), I’ll share some potentially useful information instead.

Let’s get to it.

You’ve got an interesting voice. People tell you this “like, everyday… practically everyday… at least a few people have told me this… uh, like my friends have told me in the past… friends who are more like family… I can count myself as my own family member, right?… Okay, I’ve told myself that I have an interesting voice… Once.”

So all anyone has to do is just hand you a script of words and you’re bound to make millions to use your voice and just… read.

Here’s the reality.

Your voice is only half the story. Even in the “professional” level I hear people every single day with great voices who can’t book a job to save their lives. After a few months of this, people get frustrated, they get discouraged and they lose all sense of confidence and self. Then they get angry and this begins a bad habit of hating everyone and everything associated with life.

And that really doesn’t book any jobs.

As a professional voice over actor, part of your job is to interpret the message within the copy you audition for. Sometimes the message is very easy to find and very clearly stated. Often times it’s not.

Writers and producers write what’s in their heads. They rarely read their words out loud. So it’s no surprise when the readers (ie. voice over professionals) read these written words (usually read out loud for the first time at this point) and realize how unnatural these words sound. Then to really twist the proverbial knife, the specs for the script call for someone to “not sell, not sound announcery and come off very natural”. Well you try saying the following line with the above mentioned specs:

“The California Lottery is proud to present to you The Big Spin Lottery scratch off ticket for a limited time only!”

How do you say this as if you’re just shooting the shit with your best friend? How do you say this without sounding like some cheesy game show host?

Well, that’s the trick. The ability to pull that off is what separates a lot of the talent who book a job and the other 799 readers (with a great voice) who don’t.

Decipher the message of what the writer is trying to convey and use your ability as a voice over actor to not make the message sound like a commercial trying to sell something they don’t need.

That makes sense right?

Okay, next I’m really going to get back to blogging about more important things: me.

Here’s something random just because.

A rare bright ray of sunshine in an otherwise lackluster musical year (so far).

Speak it, Akon!